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Course Description for CM16/GR16/EX16/HS16
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| Credit Hours: 3 |
| | | Description: MK430 Strategic Marketing. 3 hours. An in-depth analysis of the quantitative and qualitative factors involved in the management of the marketing function and adapting to the new economy. An overall emphasis on customer relationship management, technology and the internet, brand building, and global marketing. Value based marketing and managing profits, performance and accountability of a business are also emphasized. Students will develop a sample marketing plan for review by a marketing professional. Prerequisite: MK330, Junior standing, or instructor's permission. Odd-numbered Springs.
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