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Course Description for CM16/GR16/EX16/HS16
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| Credit Hours: 3 |
| | | Description: MK378 Marketing Research. 3 hours. Study of marketing research theory and practice and their real world application to small and large businesses. Includes case studies of contemporary ideas in marketing research and their execution. Emphasis on hands-on work with reviews and suggested revision of marketing plans of local businesses. Prerequisite: MA105 and MK330. Even-numbered Springs.
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