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Course Description for CM16/GR16/EX16/HS16
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| Credit Hours: 3 |
| | | Description: MK366 Advertising. 3 hours. Hands-on approach to the advertising campaign and stresses the utilization of marketing research for the development of creative concepts and strategy. Emphasis is placed on problem-solving and the production of copy and visuals as well as the refinement of presentation skills. This is a project-intensive course. Prerequisite: MK330. Spring.
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