Course Description for CM13/GR13/EX13/HS13


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COURSE: MK330
TITLE:  Marketing

Credit Hours: 3
Description: MK330 Marketing. 3 hours. Concepts and techniques involved in marketing products and services to consumers and industrial users. Topics include the role of marketing, the selection of marketing targets, product planning, channels of distribution, product promotion and pricing. Prerequisite: Sophomore standing or higher.