Course Description for CM16/GR16/EX16/HS16


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COURSE: CT280
TITLE:  Public Relations Events

Credit Hours: 3
Description: CT280 Public Relations Events. 3 hours. Students study the use of events as a form of promotion for individuals, organizations, products, or places. Topics include the planning, implementing, promoting, and evaluation of events. Budgeting, legal issues, logistics, crowd safety, and event proposals are also discussed. Students discuss readings from the textbook, analyze actual events, and create an actual event to better understand how events serve a promotional need. Prerequisite: CT201 or permission of the instructor. Fall of odd-numbered years.