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Course Description for CM16/GR16/EX16/HS16
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| Credit Hours: 3 |
| | | Description: CT201 Public Relations. 3 hours. Students study the role, process, strategy, tactics, and applications of public relations in the corporate, governmental, political, non-profit, sports, entertainment, and travel fields. Topics include the history of public relations, ethics, careers in public relations, public opinion, persuasion, conflict management, and legal issues. Students learn how to research, plan, communicate, and evaluate a public-relations campaign. Students create news releases, media alerts, media kits, pitch letters, audio news releases, video news releases, speeches, and other public-relations tactics. Fall. 3/12 | | | |